Regroup Esports, Europe's leading electronic sports and online gaming company, has rebranded to become Esport Nation A/S while its new corporate site is now known as ESNation.com as of today. Regroup's digital portfolio includes popular gaming community sites such as the Dotaportal.com, myMYM.com, TheXUG.com and many more.

ESNation is a new online gaming destination that informs, engages and entertains global gamers with eSports news, browser-based games and social networking features. It is designed to provide gamers with easy access to their favorite teams and players as well as promoting online gaming to a broader audience. "We are excited about the new platform that ESNation offer our users", says Ari Wegter, CEO of Regroup Esports. "We see tremendous potential in the synergies between our gaming networks and want to open old walled gardens to allow users free access between the communities."

Founder and COO Mark Peter Fries adds: "Our new vertical social networking apps are build to stimulate user generated content and audience interaction - to create a nation of gamers worldwide. That is why we choose the new name. From now on, both the company and our main website will be known under the ESport Nation brand." The company is preparing to open the site for public use this month with full launch following in August 2008.

Regroup Events, the event, league and tournament division of former Regroup Esports, which is known for handling brands and events as ESL, WCG, ESWC etc., will continue with its original name and as a separate company.

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